Find Your Why?

Every so often it would be nice to take a breather and talk about something completely different that may be of interest to you the reader.

The only problem I can see with that is that the readership is spread across such a range of of ages, occupations and interests that finding a common subject is going to be pretty tricky……..but I am going to give it a go anyway (no promises).

Recently I have been reading a brilliant book called Start with Why by Simon Sinek, if you are interested after reading this you can get the gist of the theory from his TED Talk HERE.

There are different areas of what we do at Murphy Wealth on a day-to-day basis that appeal to different people, one thing everyone has in common is an interest in how we deliver what we do.

While this is incredibly important as it is what drives the whole client experience and is something we are constantly improving, it is not the most important element of our business.

The most important aspect of our business is not what we do or how we do it, but WHY we do it.

For the consumer/client the Why is not rational based on the facts, figures, features and benefits (they come later), it is more to do with the good or service matching your own values and aspirations.

The Why drives the What and the How. If the motivation for being in business is wrong then the What and How are also going to be wrong.

I am not going to give away our Why at this stage but I will give you an example of what happens when Why goes wrong.

In the past couple of weeks I have written about both pension liberators and banking practice (more of which has come to light since) and the problems this creates for you as a consumer/client.

I would suggest in one case there has only ever been a single Why……….to make money at the clients expense.

In the other I would imagine they started out with the right Why but somehow lost their way and have ended up with the same Why as above at the client/taxpayers expense.

It is something we discuss on a regular basis in the office and can be applied to any situation to make sure we deliver the highest quality advice we can to the maximum benefit to the client (What).

It makes sure that we do this in the most effective, clear and efficient manner to ensure the client fully understands what we are doing for them (How).

We would be interested in hear your Why.

Why did you choose Murphy Wealth?

I realise this is a bit of a departure from my usual blogs so I would be delighted to get your feedback good, bad or indifferent.

You can get me on Twitter, via our Facebook page or by email.

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